Analytics

NOTE: The Pink Mayhem guides are intended to be introductory rather than exhaustive - please contact us if you wish to know more.

Google Analytics is implemented so that you can to learn more about the visitors to your site, specifically:

• How many visitors are coming to your site on a daily, weekly or monthly basis?
• Crucially - at what point are they leaving your site?
• Where are they coming from?
  
• Which pages are they visiting on your site?
  
• What keywords do they use to find the site?
  

There is much more information available too - the interface is graphical and intuitive.

Analytics can indicate where and what needs to be modified to increase visitors to your site.

Add Google Analytics to your Website

To use Google Analytics, you'll need to set up an account with them. Google with provide you with a small block of code to add to your pages.

• Go to www.google.co.uk and click 'sign in' in the top right hand corner of the screen.
• If you have a Google account, sign in. If you do not have an account create one.
• Provide Google with the URL of the site you wish to analyse, Google will provide you with the small block of code.
• If your site has a content management system, or if you are using wordpress, you will need to consult your provider for information specific on adding analytics.
  
• You need to insert the code into every page that you want to track, if you are familiar with html, add the code before the body tag, if you are not familiar ask your web company to do this for you.
• Upload the pages to the web and you are ready to start tracking!
  
• Log in to Google to see your website analytics; click on 'Webmaster Tools', you should now see 'Dashboard', type your website address in the box provided and add the site.
• To see the analytic information, return to your Google account page and select 'Analytics'.

Learn about your Visitors Expectations: when you know what they are looking for you can change your pages accordingly

If your visitors are finding what they want on your site they are more likely to contact you or make a purchase. Google Analytics is a powerful and free tool – the data it provides can indicate where you need to make changes to your site.

Referrers

Referrers indicate how your visitors arrived at your site, from this you can infer your customer’s intentions from the keywords they used to get to your site. When you know what your customers are interested are looking for you can modify your pages accordingly.

Here are just a couple of examples:

Landing Pages

It would be handy to know where most visitors enter your site, you would know where to dedicate your design and editing efforts – it is often assumed that visitors land on the home page although this often not the case. You could spend hours dedicating your best efforts to fine tuning your landing page but your visitors actually land on a sub page.

Bounce Rate

The bounce rate indicates where users have visited to your site then quickly left – this page may then need a rethink so that visitors are engaged.

There is a wealth of other features for ecommerce sites; if you are selling online you could probably sell more by analysing your users path through your site.

Please contact us if you would like more information.